“Could we please have some SaaS with some character and attitude?! Everything in this category seems to fall flat and un-energetic.”
I love it when a potential clients puts such a fun problem before me to address. The extra added bonus is when they love what you come up with. Honestly, this was one of the funest six week projects I’ve done. Not only did I need to address a visual creation issue, but also a practical one as well.
Color scheme + photos + clean design = Our PowerPost approach.
I typically go into these type of projects with this mindset, “How simple and subtle can I keep this and still deliver what the client needs/wants?” Sometimes, though, it doesn’t call for a subtleness. Sometimes it calls for the design to be LOUD. How to keep this inviting yet vibrant was part of the fun challenge. My first thoughts went to color. The overall aesthetics could be simple, but color, oh my the color, can really brighten up the tone of energy desired.
Through concepting identity, executing design for the investor deck, and carrying the culmination of all of this together for the marketing web site, let me dive in to these challenges.
You may not be able to notice the system behind the mark, but you sure feel it when you see it. The balance and foundation of this simple mark help clearly showcase who PowerPost is. The vertical lines angles are consistent with one another as well as the horizontal lines that make up the bolt which helps complete the visual thought of a power button.
This mark is encased by a split circle at the top following the lines of the bolts showing motion and movement attacking at the heart of who and what PowerPost exists to do.
UI & UX DESIGN
In keeping with the momentum of the brand, I wanted to continue that energy through to the marketing website. The goal was to introduce the SaaS product in a clear way while supporting it with the visual tone I established. It also needed to look really good :zap:
"Everyone here is very happy with the overall design and branding you’ve come up with. We love the colors and the vibrancy that has come out of it.”
CEO & FOUNDER - PowerPost
Scope of Work
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